Global Smartphone Sales Declined Nearly 20 Percent In 2022
“We have never seen shipments in the holiday quarter come in lower than the previous quarter. However, weakened demand and high inventory caused vendors to cut back drastically on shipments,” Nabila Popal, research director with IDC’s Worldwide Tracker team, said about the decline in smartphone shipments. “Heavy sales and promotions during the quarter helped deplete existing inventory rather than drive shipment growth. Vendors are increasingly cautious in their shipments and planning while realigning their focus on profitability....